Clothing Care Guide

25% of the carbon footprint of a garment comes from the way we care for it. On top of that, 90% of our clothing is thrown away long before it needs to be, due to our culture of ‘fast fashion’ and outdated laundry habits. It’s time for a change.

Fashion Revolution

We strongly believe that we need to reduce our carbon footprint and we need to change our habits with regard to clothing care. We would like to share with you some recommendations:

  1. Wash less and with lower temperatures.
  2. Wash like colors together
  3. Avoid drier and dry cleaning processes
  4. Use laundry bags to protect your delicate garments as well as to filter micro-plastics and avoid water pollution
  5. Use organic laundry detergent and only if necessary softers
  6. Iron with care and only if necessary (see specific recommendations for linen, cupro, wool and other fibers below)
  7. Store well , zipped and buttoned
  8. Mend and repare your clothes
  9. Before storing or washing, empty pockets and remove accessories


  • Wash linen on low temperatures or cold
  • Use gentle machine cycle and a mild detergent to protect the fibres
  • You can machine dry your linen clothes but use low temperatures, remove when still slightly damp and hang or lie flat to finish off the drying process
  • Linen clothes no need ironing, if hanged or laid flat when still damp but if wished, use medium – hot iron while the fabric still damp. White linen can be ironed on both sides whilst dark linen only on the reverse side
  • Store clean in a dry and cool place, avoiding plastic bags and cardboard boxes


  • Hand-wash in cold water and soft detergent is strongly recommended
  • If machine washed, use a delicate cycle with cold water and low spin
  • Do not wring, avoid machine drier, even if latest technology enables wool to be as quick-drying. Lay the item flat or hang to dry
  • Iron press using the lowest temperature
  • Store clean in a breathable cotton bag to protect from bugs


  • Hand-wash or use a gentle machine cycle in cold water
  • Use dedicated detergent
  • Use brushing for woven garments only
  • Choose airing to remove odours, lay wool clothes flat
  • Give 24h of rest to wool garments before wearing again
  • No dry from direct sunlight or heat
  • Avoid ironing if it is not lighweight fabrics
  • Store clean in cotton bags or use cedar wood balls to help keep moths at bay